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What is the History of Email Marketing?
The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound.
The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Tomlinson also introduced the "@" symbol in em...
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Campaign tags and filters
When sending a campaign, you are able to use a number of custom tags and filters.
Most common tags are listed below:
Tag
Required
[UNSUBSCRIBE_URL]
YES
[COMPANY_FULL_ADDRESS]
YES
[UPDATE_PROFILE_URL]
NO
[WEB_VERSION_URL]
NO
[CAMPAIGN_URL]
NO
[LIST_NAME]
NO
[LIST_SUBJECT]
NO
[LIST_DESCRIPTION]
NO
[LIST_FROM_NAME]
NO
[CURRENT_YEAR]
NO
[CURRENT_MONTH]
NO
[CURRENT_DAY]
NO
[CURRENT_DATE]
NO
[COMPANY_NAME]
NO
[COMPANY_ADDRE...
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CAN-SPAM Act: A Compliance Guide for Business
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a comme...
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